El #PinkTax en el Women Buying Power de Munich


PRE CONFERENCE ACTIVITY: Wednesday February 25, 2015
19.00-21.00 For Early arrivals join us at the Danish Female Buying power event night
at BoConcept

CONFERENCE DAY 1: Thursday February 26, 2015

08:30 Registration and morning coffee
09:00 Welcome – The conference committee
09:15 Dr Silke Claus, CEO Bayern Design
Introduction to the München Creative Business Week
09:45 Professor Linda Scott, University of Oxford:
Women form the largest customer group on the planet
– it is not a niche market!
10:30 Coffee break
11:00 speaker tbc
11:30 Renée Obermeir, Manager Strategy and Projects, Gigaset:
When like a girl means winning the race
– Gigaset Dune a gender transparent case study
12:15 Lunch
13:30 Short stories – case studies

  • Natalie Hirschler, IF Universal Design
    Shavers and shavers
    lady & men shavers – their development over the decades
  • Gemma Cernuda i Canelles, La comunicación en Femenino, author of “Ellas deciden” The PinkTax
  • Anette Ponholzer, Managing Partner f/p design
    Universal Seating – the ‘Tola’ Office Chair
  • Inés Sánchez de Madariaga, Head of women and science unit, University of Madrid
    COST network – the effect of a broad network
14:30 Coffee break and networking
15:00 Bodil Czarnecki, CEO Strategic Account director &Friends Communication
Case Study: Transforming the traditional insurance sales process
15:45 Prel Allianz, Susanne Irmler
16:30 Sum up and information about the evening activities
17:00 End of conference day 1
 17:00 – 21:00 Recommended sites to visit during the München Creative Business Week
 17:00 – 21:0 EXECUTIVE EDITION for special invited,
contact camilla@womenbuyingpower.com
Intro by Ampersand & design-people
Core speakers from the conference, Gigaset etc

CONFERENCE DAY 2: Friday February 27, 2015

09:00 Klaus Schroeder, CEO,design-people
Gender oriented Product innovation

09:45 Dr Anne Stenros, Design Director, Kone
The Female flow
10:30 Coffee break
11:00 Claudia B Garber, Director Consumer Segment Strategies North America,
Harley-Davidson Motor Company
Women and Motorcycling – A Powerful Movement
Harley-Davidson® is on a mission to get more women riding motorcycles.  Why?
Because Harley® stands for personal freedom and rebellion and those ideals are relevant to both men and women.
Find out what Harley-Davidson is doing to get more women riding.
11:45 Maria Damm Jensen, LoweFriends
Are Scandinavian women more equal to men in consumer behaviours?
New study results from Denmark, Sweden & Norway 2014
12:15 Lunch
13:15 Short stories – case studies

  • Marie-Hélène Therre, Therre Consultance
    Women & innovation: driving companies to new performance heights
    – a Women In Engineering Network study with Altran, Safran
  • Gerardo Greco, Founder, Gendered Innovation Accelerator
    Women developing IT for women end-users to more effectively impact in serious societal issues
  • Selling is silver – service is golden
14:00 Coffee break
14:20 Carina Byström, Chief Designer Interior, Volvo Trucks
We listen more to women truck drivers
– Creating a cab interior for everyone
15:05 Camilla Palmertz & Tatiana Temm, Ampersand:
Let’s start at the very beginning
– Let’s solve real problems / needs come before innovation
15:50 Sum up
16:00 End of conference
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