8 Nation Steering Committee Headlines from the M2W in NYC.
The World Marketing to Women Conference is ONE week away.
New York, NY – Jan. 13, 2016 – Marketing leaders from Argentina, Chile, Dubai, Great Britain, Poland, Spain, Australia and Brazil form the M2W® global steering committee. According to Nan McCann, M2W® producer, the goal of the committee is to further enhance global marketing insight at M2W which over the years has been attended by marketing executive from over 25 counties. M2W®, 1th annual M2W® – Global Summit on Marketing to Women will held May 2 & 3, 2016, New York, www.m2w.biz, It is designed to teach brand marketing and ad execs how to build more business with women who account for $7 trillion of annual spending in the US, and over $20 trillion globally
Committee members include: Alberto Pierpaoli, CEO,The Gender Group, Argentia; Paula Loyola Schmidt, Founder, Woman Eyes, Chile; Chantal Azzi Shehadeh, Founder & CEO, Vanylia, Dubai; Emma Jones & Sam Ellison, Founding Partners, Redshoe Brand Design, U.K.; Katarzyna Pawlikowska, Co-Founder, Garden of Words, Poland; Gemma Cernuda-Canelles, Founder & CEO, Peix & Co., Spain; Claire Moffat, Founder & CEO, Connected Digital Media, Australia; Fernanda Celina, Main Brain, Serment and Marketing DNA Feminino, Brazil.
“From Malala Yousafzai to Jennifer Lawrence millennial women are asserting the social, political, cultural and economic power of their majority … in every segment of society … in very corner of the world. From autos, finance and pharma to CPG, housing and healthcare, retail, travel and tech the power of women powers every brand. That’s’ why marketers attend M2W®, to build market share and drive sales with today’s ever evolving women.” said Nan McCann M2W® producer.
“In addition to the Global Steering Committee, M2W® will include over 30 other speakers teaching brand marketing and ad execs how to improve their marketing and marketing communications with women,” McCann added. “Women are today’s power consumers. They control 85% of all consumer spending in virtually every category. More than ever before, here and in markets worldwide, women mean business.”
“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. They attend,” McCann said, “because they recognize the brand-critical importance of engaging women.”
For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® www.pme-events.com is a sales and marketing agency with a special emphasis on events.