Entries by Gemma Cernuda

Event&Festival WomenZ Barcelona.

¿Como conectar con las Women Z? Comparto mi ponencia del Culthunting Women Z del pasado miércoles 11 de Octubre en el Arts Santa Monica en Barcelona. A través de 15 VALORES te explico que debes hacer como marca, producto, servicio, industria… para conectar con el talento femenino emergente. Are you ready for briefing? ( 20 […]

SHEBANKING at The Women Economic Forum

Gemma Cernuda at The Women Economic Forum. Lisbon, October 15-17 I’m so excited to be part of the Women Economic Forum next week in Lisbon, Portugal. I’ll be talking about the 1st White Paper on Women&Banking that we just published in Ellas Deciden in May, it’s called; SHEBANKING. For the 1st time it’s going to be […]

My readings; – Good to Great –

   GOOD TO GREAT–  my 77points-   The good to great companies did not focus principally on what to do to become great. They focused equally on what not to do and what to stop doing. It is crucial to know who the right people are. Search-Compare- Chaos to Concept-Leadership Confront the brutal facts If […]

Women in Ads ; The end of Stereotyping.

The end of stereotyping. The younger women are, the more feminist they define themselves. I’d like to share with you this great article that explains how british see women in the ads and how bad brands are performing with the fatal consequences of not reaching the 80% of the decision makers and loosing business.  Brands […]