A new way of selling cars: The Get Away Car
Can you sell cars with new VALUES? Volvo is trying it. Live fully now.
Autor del archivo de: Gemma Cernuda
Entradas de] Gemma Cernuda
The power of stereotypes; genius and brilliance has a gender?
Gender stereotypes about intellectual ability emerge early and influence children’s interests. The career aspirations of young men and women are shaped by societal stereotypes about gender (1, 2). For example, the stereotype that men are better than women at mathematics (3) impairs women’s performance in this domain (4, 5) and undermines their interest […]
Thank You Mr. President; Thanks Donald Trump!
Women’s March thanks to a macho man. Ellas Deciden in the Globe. Last saturday – January the 21rst- the world was united. We went on the 1rst Global Women’s March. Five millions of women and many men around the world (even in Antarctica) spoke up, they went out the streets and they said NO. No to an […]
It’s About To Ask Men To Stand-Up.
It’s about time to ask men to Stand UP. Jeffery Tobias is a smart and succesful man that understands how the world has changed. I met Jefferey at the World Marketing to Women Conference in Chicago 5 years ago, and I liked very much that he was a MEN. I know that Jefferey is […]
Conectar con la mujer, la asignatura pendiente de la banca; entrevista con Gemma Cernuda.
Las mujeres toman el 89% de las decisiones bancarias en la familia. (Forbes, 2016) Sólo el 20% de las mujeres que sustentan la familia dijeron estar «muy bien preparadas» para tomar decisiones financieras, frente al 45% de los hombres que aseguran que lo están. (New York Times, 2013) Las mujeres controlarán dos tercios de la […]
Te deseamos un brillante 2017!
A Por un BRILLANTE 2017! El equipo de Ellas Deciden y personalmente yo queremos deserte que en este año 2017 brilles. Que saques lo mejor de ti, que le pases un paño limpio y frotes a esa parte de ti que es especial, que te define, que te sintoniza con tu esencia y que la muestres. Así, […]
Explicando la #PinkTax para Globo Tv en BRASIL.
Desde Brasil vinieron a BARCELONA para preguntarnos que es la #PinkTax. GLOBO TV y el fantástico equipo de TONTON Films , liderado por Rodrigo Pinto, se desplazaron para conocer nuestro trabajo y que es exactamente la #PinkTax. Estuvimos en las oficinas y después me los lleve a «callejear», o también llamado «Mystery Shopping» por el centro […]
Bridging the gap: connecting banks and women, with Gemma Cernuda
Consider the following statistics: Women make 89% of the banking decisions for their families. Just 20% of female breadwinners said they were «very well prepared» to make financial decisions, versus 45% of their male peers. Women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of […]