«8 TIPS for Succesfully -Marketing Finantial Productos to Women.» This was one of the 40 papers and articles that we read, analised and discussed to write the 1st WHITE PAPER on Women&Banking , called #SheBanking that we published and presented in BCN 3 months ago. This specific one , published by the Women´s World Banking, is very […]
Published at miriamballesteros.com Former marketing director Gemma Cernuda quit his job at a distinguished mass-market company to chase a goal. With a background in communication, Gemma experienced how traditional views of gender were moving faster in culture than in advertising. And it was enough for her to do something about it! That evidence, paired with […]
La nueva generación que creará las marcas del Futuro. Generación Z, mujeres creando el futuro; WomenZ Son las jóvenes mujeres de 18 a 24 años que están en la universidad y empezando sus primeros pasos en el mundo profesional. Tienen las cosas muy claras y están cambiando el paradigma de la contratación de talento, de lo […]
Women to Rule the World #W50 It has been a unique, memorable, amazing, inspiring, eye-opener, exciting and one of a kind experience. It was a designed and curated coincidence of feminine talent put together to network. We were 44 women from 23 countries from all over the globe to grow, share, learn and move on […]
Women & Leadership; learning from UCLA
The 89 points to keep from this great essay, by Gemma Cernuda 1. Intuition Women make decisions based on their intuitive radar. Intuition is your inner GPS guiding you to the true north. Oprah Winfrey. Intuition feels like knowing. Intuitions are fast, are accompanied by strong emotions, they make holistic connections and skilled observations. Men […]
La mujer profesional sigue teniendo difícil el acceso a los puestos directivos en el sector financiero. La igualdad de género se resiste aunque existan algunos referentes femeninos que sirvan para demostrar la capacidad de las mujeres profesionales para ejercer el poder, al tiempo que se convierten en ejemplo para las niñas que aún hoy puedan […]
Feminizar la banca, o hacer bancos Women Friendly. Nace el SheBanking. Quiero compartir este articulo que se publico este fin de semana en La Vanguardia on line, donde mencionan nuestro ultimo trabajo. Hacen referencia al 1er White Paper sobre Mujer&Banca hecho en nuestro país y que hemos diseñado, dirigido, escrito y analizado desde nuestra agencia […]