“8 TIPS for Succesfully -Marketing Finantial Productos to Women.”
This was one of the 40 papers and articles that we read, analised and discussed to write the 1st WHITE PAPER on Women&Banking , called #SheBanking that we published and presented in BCN 3 months ago. This specific one , published by the Women´s World Banking, is very well written and sumarised and it is a good way to understand how Finantial Institutions should adress Women.
This 8 tips are;
- Always Start With market Reasearch.
- Institutions must market Products to Clients and Staff.
- Make sure Communications are Relevant to clients.
- Marketing Training for Staff must be ongoing, reinforced ,and linked to the mission.
- Communicating your social mission can have finantial returns
- Changing everyday Vocabulary can make a big difference.
- Clients are your best marketers.
- Provision of Non-Finantial services to Women, can increase the value of Finantial Products.
Readit and see how important it is for the banking industry undestanding the 80% of the purchasing decision makers. #SHEBANKING.
This Paper was created by the Women’s World Banking. Click on the image to download the pdf.