New York, NY – Mar. 22, 2016 – Because millennial women are fast becoming the most powerful consumers in the world, Peter F. Drucker and Masatoshi Ito Graduate School of Mgt Prof. Jenny Darroch will lead a panel of marketing to women experts to teach brand marketers how to improve their marketing to millennial women at M2W®, the 12th Annual Marketing to Women Conference. M2W® is designed to teach brand marketing and ad execs how to build more business with women who account for $7 trillion annual spending in the US, and over $20 trillion globally. M2W® will be held May 2 & 3, 2016, New York, NY.
The panel, “What It Takes To Be A Brand A Millennial Woman Can’t Live Without”, features panelists: Marie Chevrier, Founder, Sampler; Thayer Joyce, Group Director of Business Operations, VML; and Katarzyna Pawlikowska, Co-founder, Garden of Words. According to Darroch, “Millennial women are fast becoming one of the most powerful consumer groups in the world. These women are overwhelmingly online, mobile, social and like to share information. They are smart, loyal and very savvy. To put it simply, millennial women aren’t to be ignored.”
“We’ll examine who the millennial woman is and what her behaviors really tell us about marketing to her.” Darroch explained, “We’ll learn the best ways for brands to reach and be of value to her. At the end of this session every brand marketer will have actionable insights to leverage in their next campaign to become a brand that the millennial woman can’t live without.”
“From Malala Yousafzai to Jennifer Lawrence millennial women are asserting the social, political, cultural and economic power of their majority … in every segment of society … in very corner of the world. From autos, finance and pharma to CPG, housing and healthcare, retail, travel and tech the power of women powers every brand. That’s why marketers attend M2W®, to build market share and drive sales with today’s ever evolving women.” said Nan McCann, M2W® producer.
“In addition to the Marketing to Millennial Women panel, M2W® will include over 30 other speakers teaching brand marketing and ad execs how to build more business with women,” McCann added. “Women are today’s power consumers. They control 85% of all consumer spending in virtually every category. More than ever before, here and in markets worldwide, women mean business.”
“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. They attend,” McCann said, “because they recognize the brand-critical importance of engaging women.”
For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® www.pme-events.com is a sales and marketing agency with a special emphasis on events.