My Insights from the 10th M2W Conference in Chicago
Marketing to Women re-visited ; My OWN 90 Insights
The 10th Anniversary of this amazing conference in Chicago : 2005-2014
Early in May I had the priviledge to participate in the 10th Marketing to Women World Conference in Chicago and here you have some of the thoughts, insights and reflections that I brought back home. I hope you can contextualize them and fill them with meaning and sense. Some are afirmations, some are ideas, some are thoughts, some are future trends , and some are predictions… but ALL of them reinforce the fact that Women make the majority of the purchasing desitions and brands and corporations should be listening and taking them MUCH MORE seriously. Here there are my 90 points;
- Women are multiminding – Kelley Skoloda
- Popularity: The pressure to be interesting- Bridget Brennan
- Social media is Visual and Women –Bridget Brennan
- let’s facilitate a Photo-call in store for your clients to go social in situ- Bridget Brennan
- The mini-me effect; services and products are for all ages.-Bridget Brennan
- Can your brand move on the “age-spectrum”?- Bridget Brennan
- Health&Wellness; is it good for me and my family? – Bridget Brennan
- Can a brand be vegetarian?- Bridget Brennan
- Good design is always expected. – Bridget Brennan
- Bread wining (breading) women are 40% in the US. –Bridget Brennan
- Hyatt Hotels Hospitality is design with women in charge not in mind.-Bridget Brennan
- The retail experience is wider: sell, cook and eat. – Bridget Brennan
- The millennial (born before 1.980) are more educated, richer and singles; have more power. – Bridget Brennan
- Singlehood is in all stages.- Bridget Brennan
- 40% divorce rate in the US.- Bridget Brennan
- Women dominate the aging reputation; More than 80 years. – Bridget Brennan
- Content has to resonate with women.- M2W 2014
- 24% of women have their own Blog or are content creators.- M2W 2014
- 36% of women interact and recommend brands.- M2W 2014
- Women are persons not consumers. – M2W 2014
- We have to distribute content across channels not across media. – M2W 2014
- ex: McDonalds campaigning with women runners.-
- Mums are married later, have kids later, worker and 50% are single mums.- M2W 2014
- Brands connects with women trough ethics; community, values and quality.- M2W 2014
- We need to give women the right content in the right context. M2W 2014
- Re-connecting with women, we enable them to re-discover the brand and say “I’m loving it”. M2W 2014
- We have to engage her in her terms. M2W 2014
- We as a brand need to recognize the influencers. Ekaterina Walter
- The new marketing is influential marketing. Ekaterina Walter
- Identify and activity, to be relevant and traction. Ekaterina Walter
- Make your contents easy to create and share. Ekaterina Walter
- When an advocate recommends a brand is 10 times more successful than when the brand itself does it. Ekaterina Walter
- Explain stories, easy to share and track them. Ekaterina Walter
- People adapt different attitudes for different types of retail. M2W 2014
- Disposal is very important: re-duce, re-use, re-cycle. M2W 2014
- Sustainability; giving a new use to the packaging. M2W 2014
- 80% of times; if you touch a product, you will get it. M2W 2014
- We have to re-define femminity. Laurel Richie-
- Achievement knows no gender. Laurel Richie-
- We have to show the world what women ca be as athletes and athletes can be as citizens. Laurel Richie
- Health wellness needs physical activity. Laurel Richie
- Sports with children family drive to a healthy living. Laurel Richie
- We are a flag for inclusion diversity. We inspire women. Laurel Richie
- Once you can struggle and succeed with a family and career, you can create your own company. Rachel Dalton
- We have to create brands with a touch of community. M2W 2014
- From mindfulness to mindfullness. M2W 2014
- We are in a cashless society. M2W 2014
- We are going towards a serene consumerism. M2W 2014
- Women want; emotions, faces, human elements, facts and figures. M2W 2014
- Think women in 3D; not be trivial. M2W 2014
- Be a relatable brand. M2W 2014
- Demonstrate what your brand can do for them (and how!) M2W 2014
- Don’t let them down- Don’t be patronizing! M2W 2014
- A car for a woman has to be clean, gets her home, has to have space, and great performance. M2W 2014
- We have emotional memory. M2W 2014
- Be simple and direct to have a better storytelling. M2W 2014
- My deficiency in life has been my strength in my professional life. M2W 2014
- What is your perceived handicap? M2W 2014
- Harley Davisson fulfils dreams of personal freedom. M2W 2014
- A GREAT campaign for women is when we “understand THEIR STRUGGLE”. Barbara Lippert.
- Blogging; showing not saying, connection, signals. M2W 2014
- When engagement; transaction gets closer. M2W 2014
- Tobacco SLIMS Ad campaigns in the 40´s – She made her own decisions. Marti Barletta
- Beginning of Virginia tobacco ads went from “women decide to women are in charge to it’s a woman thing”. Marti Barletta
- 2004 we are equal, now we are different; confusing! Marti Barletta
- We need DATA; science not stereotypes! Marti Barletta
- One a part of the industry turns towards women… the rest of the companies DO too. Marti Barletta
- What is new is the environment in which women are living. Marti Barletta
- Millennial do not have the BIG money. Prime time women DO. Marti Barletta
- New trends, Bi-polar markets; Global markets and Global warming. Marti Barletta
- Women look for the better answer. Alberto Pierpaoli.
- Demographics are changing and not taken into account. Alberto Pierpaoli
- For an inclusive marketing we need more men working in gender issues. Alberto Pierpaoli
- Trend; there will be more creative agencies run only by women because the creative directors of the big ad agencies are ALL men. Alberto Pierpaoli
- Target/Coca-cola/Deloitte/Sodexo/Wallmart/Kimberly Clarck are doing it well empowering women. Jeffery Tobias
- Women are the 80% talent; have the power of 80% revenue and have 80% of engagement in their jobs. Jeffery Tobias
- 62% of women believe that they know their body&health better than their doctors do. M2W 2014
- Women gather all the information. M2W 2014
- You as a brand need to understand what I am and what I need in order for me to decide what I do. M2W 2014
- Women demand personalized health programs. M2W 2014
- A desire also needs a plan. Reflect, Plan and Do. M2W 2014
- As a brand HELP her to accomplish a plan. M2W 2014
- Women make brands smarter. M2W 2014
- 40% of women store contents daily. Yahoo
- We have to overcome indifference. Yahoo
- There are two levels of contents; to elevate the consumer feelings or To Inform about your product. Yahoo
- Your brand can not be the hero… It has to be the storyteller (EX; RedBull and the space jumping). Yahoo
- A brand has to know why she says something. Yahoo
- A brand has to give MORE than what she takes. Yahoo
- Men are beggining to get it… ¡look at the audience! Nan McCan
I hope you find those insights interesting and useful , and; what is more, they move you to new situations, scenarios, frames and new campaigns with your clients, companies and brands. Please share them and give me your feed-back!
We , in Peix&Co-Ellas Deciden, keep on working to bring some more «feminine» values into brands,
Gemma Cernuda-Canelles
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