Are we still marketing to -only- Women?

MY INSIGHTS from the Women Buying Power Conference.

MUNICH 26-27 February

1. In Spain Women decide 60% – 70% of the purchasing decisions.
2. Women have more spending power than incoming salary.
3. There is an estimated earned income.
4. Spending UP- salary DOWN.
5. Pay discrimination is a big factor.
6. Women are more critical about the money and the government.
7. Future women 25-30 years old; will take care of their parents and parent’s in-low.
8. We need products to make their lives easier.
9. Mobility; connection; memory; recognition;
10. Consumption drives economy.
11. The potential pregnancy case.
12. Women do not buy a house; they buy the whole neighbourhood.
13. Good female friendly brands;
14. Inclusive Brands: Gigaset; Always; Dove; Method.
15. Gender transparency.
16. Put people names after products.
17. Engendering cities.
18. Female interaction.
19. Female driven innovation products.
20. Female perspective; female friendly results.
21. If there is an impact on people; there is a business impact.
22. Gender know-how.
23. Always have a 3 option pocket.
24. Human brands (masc+fem).
25. Design strategy.
26. #PinkTax ; is pink a luxury colour?
27. Empathy economics.
28. it’s all about details.
29. Women empower Harley Davidson; not the other way round.
30. It is very relaxing -for a women- to be doing only one thing at a time.
31. A brand teaches me how to do something I had no idea how to.
32. Every motorcycle we make is for women, but men drive them too.
33. 40% of business travellers in the EU are women.
34. In a Fem-hotel Women ask for Power shower; free wi-fi: heavy mattress and security.
35. For a man, Gender,  is just a concept that never has experienced.
36. Inclusive innovation.
37. Women intricity.
38. If we ask the same questions; we’ll have the same answers.
39. Do we do the right things? Or Do we do the things right?
40. Necessity is the mother of innovation.
41. We liked being women; we do no want to be charged for the privilege of it!

A great 3 day conferences and networking events that gathered some of the key people in northern europe workin, investing, researching and doing more femenine brands, products, designs and business. A great conference to come , to participate and to support.

Always learning ( and sharing),

Gemma Cernuda-Canelles