Autor del archivo de: Gemma Cernuda
Entradas de] Gemma Cernuda
Women in Ads ; The end of Stereotyping.
The end of stereotyping. The younger women are, the more feminist they define themselves. I’d like to share with you this great article that explains how british see women in the ads and how bad brands are performing with the fatal consequences of not reaching the 80% of the decision makers and loosing business. Brands […]
Gemma Cernuda en Women 360 congress.
Reservate el jueves 5 de Octubre y ven a ESADE-creapolis. En la 4a edición del congreso Women360º Congress, tengo el honor de moderar una de las mesas redondas que sera justo antes de la hora de comer: de 13:30 a 14:30 y os ofreceremos una interesante mesa sobre Salud&Actividad Física&Dolor. Este evento tendrá lugar en […]
Ellas Deciden y Gemma Cernuda en Barcelona Startup Week.
¿Quieres saber como conectar con el 80% del mercado? Te espero el jueves 21/9 al mediodía en el Edifico Mediatic del 22@ en Barcelona. Compartiré con todas y todos vosotros como queremos que las marcas nos hablen a las mujeres y como conectando con la mujer , conectaras con el 80% De la tomadora de […]
How to market finantial products to Women #SheBanking
«8 TIPS for Succesfully -Marketing Finantial Productos to Women.» This was one of the 40 papers and articles that we read, analised and discussed to write the 1st WHITE PAPER on Women&Banking , called #SheBanking that we published and presented in BCN 3 months ago. This specific one , published by the Women´s World Banking, is very […]
Breakfast with Gemma Cernuda.
Published at miriamballesteros.com Former marketing director Gemma Cernuda quit his job at a distinguished mass-market company to chase a goal. With a background in communication, Gemma experienced how traditional views of gender were moving faster in culture than in advertising. And it was enough for her to do something about it! That evidence, paired with […]
Cómo conectar con el talento femenino emergente; Generacion Z.
La nueva generación que creará las marcas del Futuro. Generación Z, mujeres creando el futuro; WomenZ Son las jóvenes mujeres de 18 a 24 años que están en la universidad y empezando sus primeros pasos en el mundo profesional. Tienen las cosas muy claras y están cambiando el paradigma de la contratación de talento, de lo […]
UCLA #W50: Leadership & Women & Boards
Women to Rule the World #W50 It has been a unique, memorable, amazing, inspiring, eye-opener, exciting and one of a kind experience. It was a designed and curated coincidence of feminine talent put together to network. We were 44 women from 23 countries from all over the globe to grow, share, learn and move on […]
Women & Leadership; learning from UCLA
Women & Leadership; learning from UCLA